Kills me that, before what I wouldn't doubt were seventy five different reshoots, the climax was always going to be Captain America versus Red Hulk, a matchup that wouldn't nearly make my list of the 100 Marvel Battles I'd Like To See Onscreen.
Thing is, it sounds like they were trying to make that into a surprise, which is dumb. You'd never be able to hide that from fans in marketing, it never sounded like the rest of the movie had enough juice to carry a marketing campaign. So they went with dishonesty, throwing the (probably unremarkable) Red Hulk finale into ALL the ads. And oooh boy, it sounds like that's gonna be underwhelming by the time the credits roll.
A surprise? That's been the center of the marketing campaign even going back to Harrison Ford appearing at Comic-Con last July. Ford might have the fan support but he's no William Hurt as an actor. Even funnier were all the "Adamantium!" ads... literally shitting on the importance of Wakanda's Vibranium in a single movie.
I realize that, but from what I've heard, the third act builds to a reveal of, "and then he becomes... RED HULK!" Like they would have just marketed it as, "President Ross is up to no good...!" Because what they're doing instead is, in marketing, saying, "That's it. That's the movie. There ya go."
Kills me that, before what I wouldn't doubt were seventy five different reshoots, the climax was always going to be Captain America versus Red Hulk, a matchup that wouldn't nearly make my list of the 100 Marvel Battles I'd Like To See Onscreen.
Thing is, it sounds like they were trying to make that into a surprise, which is dumb. You'd never be able to hide that from fans in marketing, it never sounded like the rest of the movie had enough juice to carry a marketing campaign. So they went with dishonesty, throwing the (probably unremarkable) Red Hulk finale into ALL the ads. And oooh boy, it sounds like that's gonna be underwhelming by the time the credits roll.
Fromtheyardtothearthouse.substack.com
A surprise? That's been the center of the marketing campaign even going back to Harrison Ford appearing at Comic-Con last July. Ford might have the fan support but he's no William Hurt as an actor. Even funnier were all the "Adamantium!" ads... literally shitting on the importance of Wakanda's Vibranium in a single movie.
I realize that, but from what I've heard, the third act builds to a reveal of, "and then he becomes... RED HULK!" Like they would have just marketed it as, "President Ross is up to no good...!" Because what they're doing instead is, in marketing, saying, "That's it. That's the movie. There ya go."
Fromtheyardtothearthouse.substack.com